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Best Practices

Get on board!

Next week, Brilliant Ink will welcome a new addition to our small but mighty team. Kate Brinkerhoff has come all the way from New York City to be a part of the San Francisco office, and we couldn’t be more excited! You’ll hear more about Kate later, but today I’m writing about what we’re doing right now – getting ready...

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Managing for strengths

Think back to the last performance review you received. How did the conversation go? Maybe you spent a little time at the beginning hearing about your strengths and the things you do well – just enough time to feel a little boost of self-confidence, until wham! Your reviewer has moved onto your weaknesses, perhaps described as “opportunities for improvement.”How much...

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Time to put the top down?

What’s the best way to get people to really listen to the message you’re trying to get across? In today’s age of information and technology overload, we’re all getting hit with messages from every angle – mobile phones, email, text messages, tweets, Facebook updates. How can you break through all of that and actually be heard amongst all of the...

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Welcome back!

This is a big week for me. It’s my first week back to work after taking maternity leave following the birth of my daughter, Lila, now two months old. It’s definitely been a challenging transition, but also a welcome change from constantly thinking about diaper changes and sleep schedules.Making the transition from full-time mom back to working mom got me...

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To Americanize or not to Americanize – the global communications dilemma

As a Brit, I grew up writing with proper British English and idiom. In the early part of my communications career, I learned that “correct” English could be baffling to colleagues from other countries. Writing for American companies, I learned that “u” is often superfluous and that “fanny” is, in fact, a perfectly fine word to use in company. Now...

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Think before you leap

It's become apparent that companies can't ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public. But before jumping in, it's critical that companies think long and hard about which social media tools are most appropriate for their company,...

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RIP press release?

I recently came across an astounding statistic - in 2007, press releases represented a $2.2 billion market. And that figure only covers the cost of distributing press releases through services such as PR Newswire. It doesn't include the cost of writing and pitching services, which, with standard agency fees, could easily surpass that amount. ...

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Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!The blog post referenced a topic I tweeted about a few weeks ago - how to write an effective corporate memo. It's surprising that companies still use this seemingly old-school tactic, but the fact is, many still do. If...

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