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Best Practices

Asking the right questions – Interviewing for corporate comms

I’ve been doing a lot of interviewing lately for everything from corporate profiles, to newsletter success stories, to customer-facing web pages. While picking up the phone to quiz a complete stranger can still be daunting, over the years I’ve developed a few habits and tips that will (usually) make the process go smoothly and ensure that I get better quotes...

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Beat the Winter Blues

Has this winter season got you in a funk? Employees moods often change with the seasons and with the winter months upon us, Brilliant Ink CEO Liz Kelly came up with 8 ways to help employees beat the winter blues. Check it out for some ideas on how to get your employees recharged and excited about the New Year! ...

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Finding Meaning in the Moments

Brilliant Ink CEO Liz Kelly was in New York City last week to present some of the highlights from our Employee Experience Survey to members of IABC. The night was a success and we thought we would share some of the brilliant slides about the "Daily Grind" with our followers. Feel free to browse through our attached presentation and download...

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Read Me!

Count sheep. Read a page from Tolstoy’s War and Peace. Drink a glass of warm milk. No disrespect, Mr. Tolstoy, but those are a few of my tried-and-true cure-alls for insomnia. Reading a communications protocol book shouldn’t be among them. Recently, we’ve been working with several clients on developing a brilliant approach to...

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Employee Experience Series- Best First Impression

The interview process is not only your first impression with a potential new employee, but also one of your first opportunities to create an engaged employee. The Brilliant Ink Employee Experience Survey found that 89% of people interviewed felt excited by the interview process. What a perfect opportunity to start off on the right foot! Here are a few tips...

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Dust off the old job description: how to hire effectively

We’re excited to have a guest blogger featured on the Brilliant Blog this week. For more than 17 years, Angee Linsey has worked closely with company leaders to recruit exceptional team members and implement solid recruitment strategies. She is currently the managing director of Linsey Careers, a boutique executive search firm that specializes in working with marketing and communications professionals....

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How to write so your employee audience will read

One simple tip can radically improve intranet content and employee messaging and instantly increase the number of employees who read right to the end: Stop writing book reports. Yes, you heard me. So much of the content that is specifically created for employees follows the same pattern we used when writing book reports for school a thousand years ago- this happened, and...

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