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Best Practices

Dust off the old job description: how to hire effectively

We’re excited to have a guest blogger featured on the Brilliant Blog this week. For more than 17 years, Angee Linsey has worked closely with company leaders to recruit exceptional team members and implement solid recruitment strategies. She is currently the managing director of Linsey Careers, a boutique executive search firm that specializes in working with marketing and communications professionals....

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How to write so your employee audience will read

One simple tip can radically improve intranet content and employee messaging and instantly increase the number of employees who read right to the end: Stop writing book reports. Yes, you heard me. So much of the content that is specifically created for employees follows the same pattern we used when writing book reports for school a thousand years ago- this happened, and...

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Why Good Design Matters for Employee Communications

It’s not a secret that design has become a strategic weapon for external communications. Whether it’s an easy-to-use website or an engaging ad campaign, companies of all sizes understand that design can differentiate and create loyal customers. When it comes to employee communications, fewer examples of stand-out design tend to surface. This may be because this type of communication is meant...

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‘Tis the season…

Last week, I had the good fortune to be onsite with a client on the day the company handed out its holiday gifts to employees. As I sat in the reception area, I watched countless employees excitedly walking to pick up their gift, and wearing huge grins after they’d retrieved it.It got me thinking – this relatively small gesture can...

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Putting trust in your employees

Ever since I attended Yammer’s YamJam conference last month, I’ve been thinking about a quote I heard: “If you have a culture of trust at your organization, employees won’t be afraid to point out your mistakes. And they’ll do this before your competitors.” Being open to employee feedback not only helps you adjust course quickly but it also shows employees...

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Help for corporate editors

Developing great stories and features for your corporate intranet or newsletter is a time-consuming and often thankless task. You spend hours researching and writing articles that are read in a matter of minutes (if at all) and then displaced almost immediately by the next feature. Expectations are high and the workload is relentless, yet feedback (let alone praise) is hard...

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Five ways to wow employees with infographics

We’ve been big fans of infographics for a while now at Brilliant Ink (check out our Pinterest board on information design for proof), and we get particularly excited about their possibilities as a tool for employee engagement. If you haven’t yet thought about harnessing the power of infographics internally, here are five ideas to get you started (and a few...

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