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Best Practices

Read Me!

Count sheep. Read a page from Tolstoy’s War and Peace. Drink a glass of warm milk. No disrespect, Mr. Tolstoy, but those are a few of my tried-and-true cure-alls for insomnia. Reading a communications protocol book shouldn’t be among them. Recently, we’ve been working with several clients on developing a brilliant approach to...

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Employee Experience Series- Best First Impression

The interview process is not only your first impression with a potential new employee, but also one of your first opportunities to create an engaged employee. The Brilliant Ink Employee Experience Survey found that 89% of people interviewed felt excited by the interview process. What a perfect opportunity to start off on the right foot! Here are a few tips...

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Dust off the old job description: how to hire effectively

We’re excited to have a guest blogger featured on the Brilliant Blog this week. For more than 17 years, Angee Linsey has worked closely with company leaders to recruit exceptional team members and implement solid recruitment strategies. She is currently the managing director of Linsey Careers, a boutique executive search firm that specializes in working with marketing and communications professionals....

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How to write so your employee audience will read

One simple tip can radically improve intranet content and employee messaging and instantly increase the number of employees who read right to the end: Stop writing book reports. Yes, you heard me. So much of the content that is specifically created for employees follows the same pattern we used when writing book reports for school a thousand years ago- this happened, and...

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Why Good Design Matters for Employee Communications

It’s not a secret that design has become a strategic weapon for external communications. Whether it’s an easy-to-use website or an engaging ad campaign, companies of all sizes understand that design can differentiate and create loyal customers. When it comes to employee communications, fewer examples of stand-out design tend to surface. This may be because this type of communication is meant...

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‘Tis the season…

Last week, I had the good fortune to be onsite with a client on the day the company handed out its holiday gifts to employees. As I sat in the reception area, I watched countless employees excitedly walking to pick up their gift, and wearing huge grins after they’d retrieved it.It got me thinking – this relatively small gesture can...

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