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Best Practices

Why Good Design Matters for Employee Communications

It’s not a secret that design has become a strategic weapon for external communications. Whether it’s an easy-to-use website or an engaging ad campaign, companies of all sizes understand that design can differentiate and create loyal customers. When it comes to employee communications, fewer examples of stand-out design tend to surface. This may be because this type of communication is meant...

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‘Tis the season…

Last week, I had the good fortune to be onsite with a client on the day the company handed out its holiday gifts to employees. As I sat in the reception area, I watched countless employees excitedly walking to pick up their gift, and wearing huge grins after they’d retrieved it.It got me thinking – this relatively small gesture can...

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Putting trust in your employees

Ever since I attended Yammer’s YamJam conference last month, I’ve been thinking about a quote I heard: “If you have a culture of trust at your organization, employees won’t be afraid to point out your mistakes. And they’ll do this before your competitors.” Being open to employee feedback not only helps you adjust course quickly but it also shows employees...

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Help for corporate editors

Developing great stories and features for your corporate intranet or newsletter is a time-consuming and often thankless task. You spend hours researching and writing articles that are read in a matter of minutes (if at all) and then displaced almost immediately by the next feature. Expectations are high and the workload is relentless, yet feedback (let alone praise) is hard...

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Five ways to wow employees with infographics

We’ve been big fans of infographics for a while now at Brilliant Ink (check out our Pinterest board on information design for proof), and we get particularly excited about their possibilities as a tool for employee engagement. If you haven’t yet thought about harnessing the power of infographics internally, here are five ideas to get you started (and a few...

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And the award goes to…

Here at Brilliant Ink, we’re in the midst of awards season. No, we’re not indulging in the Teen Choice awards or the MTV Video Music Awards (okay, maybe some of us are). For the past several months, we’ve been working with our clients to pursue a number of workplace awards, from Working Mother magazine’s “100 Best Companies,” to more specialized...

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Culture starts at the top

Don’t you hate it when everyone and their grandma piles onto a media story and dissects it to death? Yeah, me too, but in this case I really couldn’t help myself.The media is all abuzz about Marissa Mayer’s appointment as the new CEO of Yahoo!, and even more so with the news that she’s also pregnant with her first child....

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Develop sweet communications – the fat-free kind

Look up from your screen for a moment and count how many tchotchkes you have sitting on your desk. Now, count how many are collecting dust. Sure, we all like a freebie every once in a while, but communications is more than ice cream socials and thousands of pens with your company’s logo.As communicators, we are storytellers with important, and...

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Wow your intern

My friends and I have been around the internship block. Some internships are superb, but others become horror stories for the freshmen. As Brilliant Ink’s newest student intern, allow me to shed some light on what internships make us sing about our employers.We love employers who: Give us worthwhile work. Nothing builds professional confidence like completing an important project from...

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