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Best Practices

And the award goes to…

Here at Brilliant Ink, we’re in the midst of awards season. No, we’re not indulging in the Teen Choice awards or the MTV Video Music Awards (okay, maybe some of us are). For the past several months, we’ve been working with our clients to pursue a number of workplace awards, from Working Mother magazine’s “100 Best Companies,” to more specialized...

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Culture starts at the top

Don’t you hate it when everyone and their grandma piles onto a media story and dissects it to death? Yeah, me too, but in this case I really couldn’t help myself.The media is all abuzz about Marissa Mayer’s appointment as the new CEO of Yahoo!, and even more so with the news that she’s also pregnant with her first child....

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Develop sweet communications – the fat-free kind

Look up from your screen for a moment and count how many tchotchkes you have sitting on your desk. Now, count how many are collecting dust. Sure, we all like a freebie every once in a while, but communications is more than ice cream socials and thousands of pens with your company’s logo.As communicators, we are storytellers with important, and...

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Wow your intern

My friends and I have been around the internship block. Some internships are superb, but others become horror stories for the freshmen. As Brilliant Ink’s newest student intern, allow me to shed some light on what internships make us sing about our employers.We love employers who: Give us worthwhile work. Nothing builds professional confidence like completing an important project from...

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Think twice about perks

How many times have you turned green with envy when you heard about a company’s jaw-dropping perks like these: dry cleaning on-site, decked out game rooms, free haircuts and subsidized (or free!) gourmet dinners? These seemingly fabulous incentives put visions in my head of wearing perfectly pressed clothes every day and turning into an organic-eating health nut. If I could...

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Back to Basics

How many times has the following scenario happened to you?You receive an email asking a question that requires a rather detailed answer. Perhaps it’s from someone you don’t interact with on a regular basis. But it’s important that you respond, so you spend a good 15 minutes or so writing a carefully worded explanation of your answer.Ten minutes later you...

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Less is More

The picture to the left shows the many posters we’re required by federal, state and local government to display in our little office. If you’ve already fallen asleep, I can’t blame you. Have you ever seen anything more boring or less reader-friendly?We’ve posted them in the closet because, frankly, they’re an eyesore. More importantly, they’re absolutely ineffective at their apparent...

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Collaborating Co-workers

The Brilliant Ink team has grown a lot in the past year (and I don’t just mean the recent arrival of two new Brilliant babies). As we’ve continued to welcome new team members – many of whom work remotely in other cities outside of San Francisco – we’ve had to work harder than ever to make sure we’re working together...

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Getting in focus

There are a lot of things I love about the work I do – communicating with employees can be enormously rewarding, creative and fun. Hands down, my favorite part about my job is the opportunity to get out and talk with employees through focus groups.I’ll never forget my first trip to conduct focus groups for a manufacturing company that had...

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Proofread Like a Pro

OK, we’re word nerd perfectionists at Brilliant Ink and we want our clients to see our very best work every time. Proofreading is a vital step for us and done well it can make the difference between sparkling, accurate prose and…well, the kind of Internet spelling and grammar horrors that give us the chills.We love to share, so this post...

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