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Best Practices

Think twice about perks

How many times have you turned green with envy when you heard about a company’s jaw-dropping perks like these: dry cleaning on-site, decked out game rooms, free haircuts and subsidized (or free!) gourmet dinners? These seemingly fabulous incentives put visions in my head of wearing perfectly pressed clothes every day and turning into an organic-eating health nut. If I could...

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Back to Basics

How many times has the following scenario happened to you?You receive an email asking a question that requires a rather detailed answer. Perhaps it’s from someone you don’t interact with on a regular basis. But it’s important that you respond, so you spend a good 15 minutes or so writing a carefully worded explanation of your answer.Ten minutes later you...

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Less is More

The picture to the left shows the many posters we’re required by federal, state and local government to display in our little office. If you’ve already fallen asleep, I can’t blame you. Have you ever seen anything more boring or less reader-friendly?We’ve posted them in the closet because, frankly, they’re an eyesore. More importantly, they’re absolutely ineffective at their apparent...

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Collaborating Co-workers

The Brilliant Ink team has grown a lot in the past year (and I don’t just mean the recent arrival of two new Brilliant babies). As we’ve continued to welcome new team members – many of whom work remotely in other cities outside of San Francisco – we’ve had to work harder than ever to make sure we’re working together...

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Getting in focus

There are a lot of things I love about the work I do – communicating with employees can be enormously rewarding, creative and fun. Hands down, my favorite part about my job is the opportunity to get out and talk with employees through focus groups.I’ll never forget my first trip to conduct focus groups for a manufacturing company that had...

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Proofread Like a Pro

OK, we’re word nerd perfectionists at Brilliant Ink and we want our clients to see our very best work every time. Proofreading is a vital step for us and done well it can make the difference between sparkling, accurate prose and…well, the kind of Internet spelling and grammar horrors that give us the chills.We love to share, so this post...

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Raising the bar – the power and value of benchmarking

My first college internship was with a Houston-based company that specialized in corporate benchmarking studies. I was immediately intrigued by the notion that companies would be willing to share the secrets of their success to help others – often direct competitors – learn and model themselves accordingly.Since then, I’ve worked on a number of benchmarking efforts, and recently wrapped up...

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Get on board!

Next week, Brilliant Ink will welcome a new addition to our small but mighty team. Kate Brinkerhoff has come all the way from New York City to be a part of the San Francisco office, and we couldn’t be more excited! You’ll hear more about Kate later, but today I’m writing about what we’re doing right now – getting ready...

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Managing for strengths

Think back to the last performance review you received. How did the conversation go? Maybe you spent a little time at the beginning hearing about your strengths and the things you do well – just enough time to feel a little boost of self-confidence, until wham! Your reviewer has moved onto your weaknesses, perhaps described as “opportunities for improvement.”How much...

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Time to put the top down?

What’s the best way to get people to really listen to the message you’re trying to get across? In today’s age of information and technology overload, we’re all getting hit with messages from every angle – mobile phones, email, text messages, tweets, Facebook updates. How can you break through all of that and actually be heard amongst all of the...

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