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Best Practices

Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6. Leverage I'm really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I've seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it's completely...

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Corporate Speak is Punishable By Death: Part 1

If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients. "Never" is a strong word, and I don't mean to imply that we're inflexible. Instead, it reflects our belief that words have power and meaning, and relying on trite sayings and...

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“F” is for Fast

The Chronicle of Higher Education recently published a fascinating article about the way people read web content. Among some of the findings: People tend to read in a pattern similar to a capital letter "F" - they'll read the first couple of lines vertically, but as they continue, they begin to scan vertically, "the lower-right corner of the page largely...

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