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Employee Communications

Will your company take a stand?

The response to recently passed legislation in North Carolina - widely viewed as the most sweeping anti-LGBT law in the country - has been loud and widespread. Musicians have cancelled concerts, organizations have pulled conferences and other events, and increasingly, companies are expressing their disapproval. Paypal and Deutsche have both cancelled plans to expand operations to North Carolina, citing the discriminatory...

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Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6. Leverage I'm really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I've seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it's completely...

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Corporate Speak is Punishable By Death: Part 1

If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients. "Never" is a strong word, and I don't mean to imply that we're inflexible. Instead, it reflects our belief that words have power and meaning, and relying on trite sayings and...

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