We'd love to hear what you're
dreaming up! Drop us a line today!

e: info@brilliantink.net

p: 212-300-3418


Media Contact for PR inquires, including interview
requests, please contact Patty Youngclaus at

Employee Experience

C’mon, Share the Love!

With Valentine's Day just behind us, it reminds me of how many of us "share the love" in the workplace - that is, through corporate recognition programs.Over time, the simple act of saying thank you seems to have become rather complicated in the corporate workplace. There are big, yearlong recognition programs with points and websites and Caribbean cruises. There are...

Read More

Dear shareholders…

Are you still reading? Unfortunately, those opening words often cause readers' eyes to glaze over.This time of year, many companies are working on their annual reports, one important element of which is the "Dear Shareholder" letter. The purpose of this letter is to summarize the past year, highlight key milestones and preview what's ahead. The challenge is to tell a...

Read More

What’s All the Yammering About?

Have you heard of Yammer yet? Think of it as Twitter for business - it's an online, information-sharing platform that enables employees across your organization to connect with each other.Its popularity seems to be growing - according to an IABC study, of four fifths of study respondents who said their organization is using social media for internal communications, around 20...

Read More

Spruce up your policies

I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees. By nature, policies tend to be prescriptive and dry, but nonetheless an important part of your company's operations. So, how can you ensure your people understand and comply with...

Read More

Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team "invertised" (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What's missing is any mention of the internal communications team that was surely involved in the...

Read More