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Employee Experience

Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team "invertised" (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What's missing is any mention of the internal communications team that was surely involved in the...

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A voice of reason

Seen any of the recent media stories ripping into banks who accepted federal bailout money, then turned around and paid out huge bonuses or threw lavish parties for their executives? In business, as in life, most things are rarely so cut and dry, and it turns out this may be the case for Wells Fargo, one of the recent recipients of media...

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Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6. Leverage I'm really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I've seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it's completely...

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Corporate Speak is Punishable By Death: Part 1

If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients. "Never" is a strong word, and I don't mean to imply that we're inflexible. Instead, it reflects our belief that words have power and meaning, and relying on trite sayings and...

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