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Employee Experience

Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team "invertised" (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What's missing is any mention of the internal communications team that was surely involved in the...

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A voice of reason

Seen any of the recent media stories ripping into banks who accepted federal bailout money, then turned around and paid out huge bonuses or threw lavish parties for their executives? In business, as in life, most things are rarely so cut and dry, and it turns out this may be the case for Wells Fargo, one of the recent recipients of media...

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All a-Twitter

I was planning to use this blog entry to link to a guide with Twitter-related resources, but I just realized I was about to do something that has been annoying the heck out of me lately - assume that everyone reading already knows exactly what Twitter is in the first place. If you're currently alive and read any online content,...

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New rules of engagement

I'm catching up on some long overdue industry reading, and just came across this fantastic column in PR News, which provides a nice summary of why the PR industry needs to stop partying like it's 1999 and embrace the new rules of engagement. Here's a taste: "If you are still dwelling on the fear that...

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Trend Spotting for 2009

For better or worse, the internet has spawned a host of "experts" who are only too happy to gaze into their crystal balls and predict the future for us. I've been sifting through all kinds of predictions from authoritative and not-so-authoritative sources, and have compiled a few I like. "Social software is going to permeate everything," says Mike Speiser, managing director...

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Quote for the Day

"In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has...

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Here’s to big dreams

In honor of Martin Luther King, Jr., here's a link to his most famous speech, both text and video. Even simply reading it on the page, it's a fantastic speech that never fails to give me chill bumps. Here's to big dreams, courage and the relentless march of progress:I Have a Dream...

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Quote for the day

"Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead." - Gene Fowler This quote kicks off an article that provides several helpful tips for beating writer's block and other obstacles to putting pen to paper. Gene Fowler was a journalist who...

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