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Employee Experience

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It's now official: the internet has surpassed all other media except television as a main source for national and international news, according to the Pew Research Center. For younger generations, the internet is in a dead heat with television as a main source of news. Check it out: Internet Overtakes Newspapers as News Source...

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Web writing made easy

Here are some great pointers on how to write for the internet. I found point #7 particularly interesting, as search engine optimization is all the rage right now. I think the key is to first think about your business and your potential customers - how do they find you now? If internet searches are yielding lots of business for you,...

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More evidence that “green washing” can backfire

According to a recent survey conducted by the Consumer Electronics Association and reported on by The New York Times, more than 50 percent of consumers think companies overstate the environmental friendliness of their products in order to sell more, a practice sometimes referred to as "green washing." The study also found that 38 percent of consumers were confused by...

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Do people really want to be Facebook friends with your brand?

It depends on your brand. That's my answer, although a recent NY Times article takes a more skeptical tone. The article examines Procter & Gamble's social advertising efforts in support of two products: Tide and Crest Whitestrips. While the Facebook promotion of Crest Whitestrips yielded 14,000 fans, P&G offered thousands of free movie promotions to sweeten the deal, which makes...

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The Internet Revolution, Part I

Earlier this week Tribune Company, owner of the Chicago Tribune and the L.A. Times, filed for bankruptcy. The news immediately took me back to 2001, when I worked on communications for the merger of Tribune Company with Times-Mirror, then the L.A. Times' parent company. ...

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Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6. Leverage I'm really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I've seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it's completely...

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Corporate Speak is Punishable By Death: Part 1

If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients. "Never" is a strong word, and I don't mean to imply that we're inflexible. Instead, it reflects our belief that words have power and meaning, and relying on trite sayings and...

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