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Internal Communications

Why fluff isn’t fluff, it’s glue

In writing for Brilliant Ink clients, we get the opportunity to see first-hand what stories engage our employee readers most closely, what fires their imaginations, what makes them proud and what gives them a sense of belonging.It turns out that it’s not the recaps of corporate strategy meetings and news about great partnership deals that connect employees most closely to...

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The value and impact of infographics

Infographics are EVERYWHERE. You know - those little graphic visual representations of complex data or information. What started as a daily feature in USA Today has exploded in the past few years, and now you can find infographics on every topic from social media to the anatomy of a s'more. Fast Company and Wired regularly feature infographics, there's a daily blog...

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“Communications Has Always Been a Challenge”

One problem we hear time and time again: "Communications has always been a challenge." Sometimes it’s a bandwidth issue. After all the time spent critically evaluating a change that needs to be made, creating a plan and then going through the process of consensus-building on a particular approach, it can be a mad dash to the finish to communicate the...

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No Longer Striving for Greatness

Here at the Brilliant Ink offices, we frequently go off on little rants about words. Words that are really cool. Words that are used in corporate-speak and make no sense. Words that drive us crazy because they’ve been twisted around and used in a context that’s all wrong. Words that are so overused that they’ve almost lost their significance.Today I’d...

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To Americanize or not to Americanize – the global communications dilemma

As a Brit, I grew up writing with proper British English and idiom. In the early part of my communications career, I learned that “correct” English could be baffling to colleagues from other countries. Writing for American companies, I learned that “u” is often superfluous and that “fanny” is, in fact, a perfectly fine word to use in company. Now...

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Crossing the finish line

Isn't it exciting when something you've poured lots of time and effort into is finally finished and heads out the door for the whole world to see? And it's even more exciting when that something is changing the world for the better.That's why we are so pleased to congratulate the staff at Metta Fund on the launch of their brand...

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C’mon, Share the Love!

With Valentine's Day just behind us, it reminds me of how many of us "share the love" in the workplace - that is, through corporate recognition programs.Over time, the simple act of saying thank you seems to have become rather complicated in the corporate workplace. There are big, yearlong recognition programs with points and websites and Caribbean cruises. There are...

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