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Internal Communications

Dear shareholders…

Are you still reading? Unfortunately, those opening words often cause readers' eyes to glaze over.This time of year, many companies are working on their annual reports, one important element of which is the "Dear Shareholder" letter. The purpose of this letter is to summarize the past year, highlight key milestones and preview what's ahead. The challenge is to tell a...

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What’s All the Yammering About?

Have you heard of Yammer yet? Think of it as Twitter for business - it's an online, information-sharing platform that enables employees across your organization to connect with each other.Its popularity seems to be growing - according to an IABC study, of four fifths of study respondents who said their organization is using social media for internal communications, around 20...

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Think before you leap

It's become apparent that companies can't ignore social media. In fact, it seems companies large and small are finally realizing the power of social media to help them strengthen relationship with customers, employees and the general public. But before jumping in, it's critical that companies think long and hard about which social media tools are most appropriate for their company,...

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Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!The blog post referenced a topic I tweeted about a few weeks ago - how to write an effective corporate memo. It's surprising that companies still use this seemingly old-school tactic, but the fact is, many still do. If...

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Spruce up your policies

I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees. By nature, policies tend to be prescriptive and dry, but nonetheless an important part of your company's operations. So, how can you ensure your people understand and comply with...

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Drowning in gobbledygook

We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook." Here are the top 10 words from Scott's analysis: Innovate Pleased to Unique Focused on Leading Provider Commitment Partnership New and Improved Leverage 120 percent I'm...

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