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Internal Communications

Drowning in gobbledygook

We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook." Here are the top 10 words from Scott's analysis: Innovate Pleased to Unique Focused on Leading Provider Commitment Partnership New and Improved Leverage 120 percent I'm...

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Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team "invertised" (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What's missing is any mention of the internal communications team that was surely involved in the...

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Should all communications be 140 characters or less?

Here's my two character response: NO A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here's a taste: "The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter." "Twitter - which limits each text-only post to...

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The Social Media Divide

Working with clients across a variety of industries, it's been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling: Multiple contacts at pharmaceutical companies have said how difficult it is to use the most basic online activities to promote their products. Corporate blogs are considered too risky, and one contact told...

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A new age of transparency

The Brilliant Blog is not a place for political commentary. We've got lots of opinions about politics, but we try to maintain a rigorous separation between business and state here. That said, I'd be doing a disservice if I didn't write about President-elect Obama's website, www.change.gov, which represents a revolutionary step toward transparency like we've never seen from our government. If you haven't yet perused...

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The Internet Revolution, Part II

Last month I tackled the topic of how the internet has irrevocably changed the way we get our news, and I promised to address its effect on business communications. It can be hard to spot trends when you're in the midst of them, and predictions are tough when everything seems to be changing on a daily basis. That said, I...

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Comma mistakes

First things first: I have a writing business, but I have no intention of being the grammar/punctuation police. My interest is in helping companies tell compelling stories about their business, not strictly regulating the placement of every period, comma and quotation mark. That said, being a good writer means understanding the basics of both grammar and punctuation, and reviewing the...

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Corporate Speak is Punishable By Death: Part 2

Drum roll, please! Here's the conclusion of the top 10 words and phrases we'd like to eliminate from all business communications materials: 6. Leverage I'm really embarrassed to admit this, but I only recently learned that leverage is a noun, not a verb. I've seen it used almost exclusively as a verb throughout my professional career. Besides the fact that it's completely...

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