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Internal Communications

Musings on Corporate Memos

Brilliant Ink got a nice shout-out last week from friend and colleague Dave Galanis on the Pebble Creek Partners blog. Thanks, Dave!The blog post referenced a topic I tweeted about a few weeks ago - how to write an effective corporate memo. It's surprising that companies still use this seemingly old-school tactic, but the fact is, many still do. If...

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Spruce up your policies

I recently came across an interesting blog post about the importance of having a social media policy. This got me thinking about the challenges of communicating policies and procedures to employees. By nature, policies tend to be prescriptive and dry, but nonetheless an important part of your company's operations. So, how can you ensure your people understand and comply with...

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Drowning in gobbledygook

We recently came across a brilliant analysis conducted by blogger David Meerman Scott. He analyzed every press release distributed in the U.S. in 2008 and identified the top 25 most-used corporate cliches, which he calls "gobbledygook." Here are the top 10 words from Scott's analysis: Innovate Pleased to Unique Focused on Leading Provider Commitment Partnership New and Improved Leverage 120 percent I'm...

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Advertising Discovers Internal Communications

BrandWeek recently published an article detailing how Pepsi unveiled its latest ad campaign to its employees first. The article is full of interesting tidbits about how the marketing team "invertised" (their term, not mine) to employees via nifty posters, webcasts and a photo contest. What's missing is any mention of the internal communications team that was surely involved in the...

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Should all communications be 140 characters or less?

Here's my two character response: NO A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here's a taste: "The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter." "Twitter - which limits each text-only post to...

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The Social Media Divide

Working with clients across a variety of industries, it's been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling: Multiple contacts at pharmaceutical companies have said how difficult it is to use the most basic online activities to promote their products. Corporate blogs are considered too risky, and one contact told...

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