We'd love to hear what you're
dreaming up! Drop us a line today!

e: info@brilliantink.net

p: 212-300-3418


Media Contact for PR inquires, including interview
requests, please contact Patty Youngclaus at

Just for Fun

On Writing

I have to admit – I hate scary things. I am terrified of horror films and even have to turn away when an ad for a scary movie comes on TV. Besides a short-lived obsession with R.L. Stine books in my teen years, I’ve also avoided scary books, which means I haven’t had much opportunity to read Stephen King. I’ve...

Read More

The Mess Before the Masterpiece

Sounds of frustration filled my kitchen as my daughter worked on a poem for her first grade teacher. “Ugh, I should’ve used pencil,” she said. “I keep messing up.”My response? “Well then, you are a real writer. We never get it quite right on the first try.”One of my favorite writings about writing is by Anne Lamott: “Shitty First Drafts,”...

Read More

Summer reading

This week marks the official start of summer, which means we’re all looking forward to bbqs, beach time and of course, some good summer reading. There’s nothing better than sitting in the sun with a good book, so we wanted to share a few of our current favorites around the office: Delivering Happiness: A Path to Profits,...

Read More

Plain English, Pretty Please!

Do you ever feel like the instructions for filing your taxes were written by robots? And thank goodness a U.S. passport is good for ten years because the process of renewing one makes me envy an Ikea manual – no words, just pictures. Pretty soon, on October 11, 2011 to be exact, we won’t be subjected...

Read More

An age-old debate, put to rest.

We all know them - people who insist on putting two spaces after each period. I don't know about you, but reading a written piece with that many extra spaces makes my eyes hurt. This has been an ongoing source of contention between my husband and me - he insists on following the two-space rule despite my nagging him to...

Read More

No Longer Striving for Greatness

Here at the Brilliant Ink offices, we frequently go off on little rants about words. Words that are really cool. Words that are used in corporate-speak and make no sense. Words that drive us crazy because they’ve been twisted around and used in a context that’s all wrong. Words that are so overused that they’ve almost lost their significance.Today I’d...

Read More

A Little Pharma Fun

Let's face it, the pharmaceutical industry isn't necessarily known for approaching communications in fun, quirky ways - which is exactly why we perked up when we saw the YouTube video created by our friends at Novo Nordisk in honor of World Diabetes Day (which was November 14).The video features real employees dancing, singing and acting goofy, all in the name...

Read More

Six-Word Memoirs

Here at Brilliant Ink, we were all intrigued when we discovered SMITH Magazine's Six-Word Memoir Project. The whole concept is based on a legend that Ernest Hemingway was once challenged to write a story in just six words. He came up with: “For sale: baby shoes, never worn.” Based on that concept, SMITH started asking its readers to submit their...

Read More

A Little Laughter Goes the Distance

I've got running on the brain right now, and for good reason. I'll be running the San Francisco marathon this weekend. The nerves are definitely kicking in! I've been looking for a little last minute inspiration, and I recently rediscovered a list of funny sayings spotted on signs at marathons (courtesy of the SF Marathon training program weekly emails). They...

Read More