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Just for Fun

Generation whine?

Recently, I came across a couple of blog posts that point to a troubling trend. The first piece documents an email exchange between a PR agency hiring manager and an intern candidate. The candidate, a recent college graduate, strongly disagreed with the hiring manager's feedback on her performance on the agency's writing test, and even copied the agency's senior-most leaders...

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Choose your words wisely

Here in New York City, concerns about swine flu have reached a fever pitch. Currently, 17 schools across the city are closed because of suspected swine flu cases, and an assistant principal died this week after contracting the H1N1 virus. Luckily, my son is not yet school-age, so this is just a minor distraction for me. But perhaps one of...

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Mad About Twitter

Want to know my favorite Twitter discovery of late? All my favorite characters from "Mad Men"have Twitter accounts. Peggy Olson, Betty and Don Draper, Roger Sterling and even wanna-be novelist Ken Cosgrove can be found online tweeting about advertising, household chores, saucy new secretaries and all other aspects of the fictional 1960s world they inhabit.Here's where the story gets more...

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Quote for the Day

"The one incontrovertible truth about this era: Only creativity and aggressive innovation  - in the face of hardships and layoffs and seriously tough choices - will fuel a turnaround." -- Robert Safian, Fast Company editor The latest issue of Fast Company includes their annual list of the most innovative companies - a refreshing burst...

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Quote for the Day

"There's a phrase in the culture, 'we need to take note of,' 'we need to weigh in on.' That's going away. If we don't have something original to say, we won't. The drill of chasing the week's news to add a couple of hard-fought new details is not sustainable." -- Newsweek editor Jon Meacham on why the magazine is planning to...

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Should all communications be 140 characters or less?

Here's my two character response: NO A few weeks ago, I came across a Wired article from last fall that announced the death of the blog, which really got under my skin. Here's a taste: "The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook or Twitter." "Twitter - which limits each text-only post to...

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Fellow haters of bad press releases – unite!

PR is all about generating attention for your product or brand, so you have to hand it to the folks at www.YourPitchSucks.com. They definitely picked a company name that reporters want to write about, as evidenced by the recent coverage they've received in the Wall Street Journal, Brandweek and Inc. At the website, you can submit your pitch for free and a "community...

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Grammar rocks!

Does anyone out there remember the awesome-ness of the 70s (yes, I know "awesome-ness" isn't a word)? I was pretty young so I don't remember much, but one thing definitely stands out: School House Rock. Could these little animated ditties have inspired me on the path to writing? Who knows, but this might be the most fun way to learn...

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