Summer is still in full swing, but many of us in HR have their minds on fall and gearing up for Open Enrollment. As communication experts, we’ve seen a lot of good (and not-so-good) HR comms campaigns… please believe us when we say that benefits don’t have to be boring!
While SBCs and plan comparison charts will always have a role to play, campaigns are most successful when they feature compelling materials tailored to your people and company culture. Not only will creative copy and design help meet your enrollment goals, they’ll also engage people more effectively and strengthen your overall employee experience.
Here are some of our tried and true mantras:
- Keep it fun! Whether through games, contests or giveaways, engage your people with incentives to add a much-needed element of fun. Use crisp and light language, define your acronyms (HDHP, anyone?) and explain confusing lingo (what is coinsurance, anyway?).
- Make it accessible! Reach your people wherever they are, through alerts on workplace social networks, intranet posts, in-person health fairs, virtual HR office hours or good, old-fashioned posters in the break room. Don’t just rely on email (or any single channel) to get your message across – a comprehensive campaign with multiple points of contact works best.
- Stand out from the crowd! People receive a lot of information all day long at work and at home. Create a unique visual identity for your comms and pair them with innovative materials to make your messages pop. We love floor and wall decals in unexpected places like elevator doors and staircases. Videos and infographics are also terrific mediums to simplify tricky concepts.
Companies invest significant resources to provide workers with comprehensive benefits. Making sure your people understand and act on their opportunities is equally as important. Providing information that is fun, accessible and unique will get your teams excited about all their company has to offer.