Working with clients across a variety of industries, it's been fascinating to see how companies are responding to social media/marketing tools and trends. The differences are vast and telling: Multiple contacts at pharmaceutical companies have said how difficult it is to...
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I was planning to use this blog entry to link to a guide with Twitter-related resources, but I just realized I was about to do something that has been annoying the heck out of me lately - assume that everyone...
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I'm catching up on some long overdue industry reading, and just came across this fantastic column in PR News, which provides a nice summary of why the PR industry needs to stop partying like it's 1999 and embrace the new...
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For better or worse, the internet has spawned a host of "experts" who are only too happy to gaze into their crystal balls and predict the future for us. I've been sifting through all kinds of predictions from authoritative and...
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Just found a great article on the CIO site, which details common mistakes companies make when building online communities. Money quotes: "Actually, the...
Read More"In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted...
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In honor of Martin Luther King, Jr., here's a link to his most famous speech, both text and video. Even simply reading it on the page, it's a fantastic speech that never fails to give me chill bumps. Here's to...
Read MoreThe Brilliant Blog is not a place for political commentary. We've got lots of opinions about politics, but we try to maintain a rigorous separation between business and state here. That said, I'd be doing a disservice if I didn't write about President-elect...
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PR is all about generating attention for your product or brand, so you have to hand it to the folks at www.YourPitchSucks.com. They definitely picked a company name that reporters want to write about, as evidenced by the recent coverage they've...
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Last month I tackled the topic of how the internet has irrevocably changed the way we get our news, and I promised to address its effect on business communications. It can be hard to spot trends when you're in the...
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