If you've visited the Brilliant Ink website, you may have seen reference to 10 words and phrases we've pledged never to use when developing communications materials for our clients. "Never" is a strong word, and I don't mean to imply...
Read MoreThe Chronicle of Higher Education recently published a fascinating article about the way people read web content. Among some of the findings: People tend to read in a pattern similar to a capital letter "F" - they'll read the first...
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I just came across a great article on the IABC site about the importance of simplifying the English language when communicating with non-native English speakers. This seems particularly relevant for global companies, whose workforce may all speak English but wouldn't...
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I first read the following article written by Kim Perez for the Bulldog Reporter site back in July, and I've been thinking about it ever since. She makes a great case in favor of hiring skilled writers to develop...
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