"Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead." - Gene Fowler This quote kicks off an article that provides several...
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With the increasing popularity of online news sources and the slow, downward spiral of newspapers, can we assume that online content is about to kill print books, too? A lot of people think so, thanks to the success of Amazon's...
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It's now official: the internet has surpassed all other media except television as a main source for national and international news, according to the Pew Research Center. For younger generations, the internet is in a dead heat with television as a main source of news....
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Here are some great pointers on how to write for the internet. I found point #7 particularly interesting, as search engine optimization is all the rage right now. I think the key is to first think about your business and...
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According to a recent survey conducted by the Consumer Electronics Association and reported on by The New York Times, more than 50 percent of consumers think companies overstate the environmental friendliness of their products in order to sell more,...
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It depends on your brand. That's my answer, although a recent NY Times article takes a more skeptical tone. The article examines Procter & Gamble's social advertising efforts in support of two products: Tide and Crest Whitestrips. While the Facebook...
Read MoreHere's an interesting article about common traits of successful bloggers. Some of these may be difficult for businesses to embrace, but I think the key takeaway is authenticity. A business blog should be true to the author while also reflecting the goals and focus...
Read MoreEarlier this week Tribune Company, owner of the Chicago Tribune and the L.A. Times, filed for bankruptcy. The news immediately took me back to 2001, when I worked on communications for the...
Read MoreDoes anyone out there remember the awesome-ness of the 70s (yes, I know "awesome-ness" isn't a word)? I was pretty young so I don't remember much, but one thing definitely stands out: School House Rock. Could these little animated ditties...
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First things first: I have a writing business, but I have no intention of being the grammar/punctuation police. My interest is in helping companies tell compelling stories about their business, not strictly regulating the placement of every period, comma and...
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