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Contributing to a Better World

Contributing to a Better World

CONTRIBUTING TO A BETTER WORLD

CLIENT: NVIDIA

NVIDIA’s stunning, interactive graphics are changing the world in meaningful ways. For the last several years, Brilliant Ink has partnered with NVIDIA to drive employee awareness and pride of its corporate social responsibility efforts by encouraging them to interact with the company’s coveted Global Citizenship Report (GCR).

Getting their attention:

  • We designed an eye-catching infographic featuring compelling facts about the company’s social responsibility efforts
  • This served as the “front door” for employees to access the GCR

Getting their participation:

  • We used gamification, creating a global citizenship-themed trivia contest, featuring prizes in the form of cool NVIDIA-powered tablet computers

The results? More than 40% of NVIDIA’s 7,000 employees participated in the contest, and the corporate communications team shared the infographic online for viewing by the general public.

Tags
day-to-day, design, gamification, global citizenship, internal communications, mission-driven