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Intranet storytelling: engaging, inspiring and delighting

Intranet storytelling: engaging, inspiring and delighting

ENGAGING, INSPIRING & DELIGHTING EMPLOYEES THROUGH INTRANET STORYTELLING

Employees at a worldwide financial services company were suffering from serious email overload and an outdated intranet. The Employee Communications team decided to address these challenges head-on and re-energize how they’d been communicating. With a skilled intranet design and development vendor in place, the team brought Brilliant Ink aboard to develop a content governance strategy and editorial guidelines for the new intranet.

First things first. We partnered with the client team to:

  • Define a unique voice for employee-centric intranet articles
  • Develop a strategy for consistently populating the site with current, relevant information

Then we helped make it real: 

  • We created an easy-to-navigate playbook to help the employee communications team successfully deliver high-quality stories once the new site launched
  • We conducted hands-on workshops to help the employee communications team become acclimated to the new voice and writing style

Today, we help keep it going: 

Since the intranet launch, our relationship with the Employee Communications team has only grown stronger:

  • We continue to work hand-in-hand with the team to determine what’s newsworthy, interview employees around the globe, and craft compelling, relevant stories and infographics designed for the company’s global audience
  • We continue to immerse ourselves in the latest company priorities, business strategy and internal communications goals so that our storytelling is authentic to the company’s culture and ready for immediate publishing on the intranet
Tags
content development, day-to-day, editing, internal communications, intranet, storytelling, team extension

Does your intranet need some brilliance?

If you'd like to learn more about how we can help make your intranet content shine, enter your information in the box below, and a Brilliant Inky will be in touch ASAP!
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