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Serving up fresh, relevant content to employees

  • Fresh Intranet Content

Serving up fresh, relevant content to employees

SERVING UP FRESH, RELEVANT CONTENT TO EMPLOYEES – RIGHT IN THEIR OWN BACKYARD

CLIENT: YAHOO
Yahoo! was looking for additional content for its intranet, Backyard, which delivers daily company news and information to its 15,000 global employees.

First things first. We immersed ourselves: 

  • We learned the company priorities, business strategy and internal communications goals so that we could aid in story development and create content published directly to Backyard

We got to work:  

  • We interviewed and coordinated with employees around the world, developing relevant and interesting content
  • We built a comprehensive strategy for ongoing editorial calendar ideas full of evergreen stories, featured content and helpful ideas for the global employee audience

We got results:  

  • We ended up serving as many as 30 stories per week on Backyard 
  • We helped the intranet team shatter previous pageview and engagement records
Tags
employee experience, internal communications, intranet