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Posted on July 16, 2018

You Find What You Seek

We’re often asked to look for opportunities as consultants — which is code for: all of the things that are broken, ineffective, mocked, archaic, damaged, and all-around terrible. While valuable at times, it’s all too easy to get caught up in that mindset and start to see problems everywhere.

 

I’ve always had a special talent for finding problems. I can look at a dish and find the chip in five seconds flat. I can touch something and immediately break it by finding the tiniest of weaknesses. It’s a real drag. If you look for problems then you are sure to find them. Look for triumph, creativity, and kindness and you’ll find those, too.

 

Recently I’ve been geeking out over people, brands, and companies that are getting “it” right. (See my love letter to Brené Brown, here.) One company that continues to impress me is Patagonia. Through their people programs, corporate philanthropy, and even their new lines of business, Patagonia shows its customers — and everyone else — what it means to build brand loyalty.

 

Check out a few of the ways Patagonia is killing it:

 

  • On-site Daycare: How do you humanize your business? By keeping families and kids at the center of what you do. Patagonia has made on-site childcare a priority since 1983 and they value it just as much today. They even wrote a book on it called “Family Business.” Check out their inspirational videos, here.

 

  • Patagonia Provisions: The founder Yvon Chouinard said that, “Instead of waiting for some miraculous, high-tech solution to bail us out of our climate-change disaster, the real miracle turns out to be simply working with nature instead of against it. Our grasslands, and the soil beneath them, might just save the world.” The company’s “let’s just do it ourselves” mentality sparked new business ventures as well. They rolled out a new product line, Patagonia Provisions, and a new certification, Regenerative Organic Certification, which sets a new bar for healthy food and agriculture.

 

  • Making a Political Stance: Having a mission is one thing, but going up against the White House to support that mission is another. CEO and badass, Rose Marcario is fighting for what Patagonia stands for and she’s doing it boldly. Read a deep-dive in Fast Company about Rose’s post-election response and more about their latest efforts, here. They even just announced they’ll close up shop on election day saying “no American should have to choose between a paycheck and fulfilling his or her duty as a citizen.”

 

To read more about Patagonia check out their book “Let my People go Surfing” by Yvon Chouinard and give them a follow on Twitter.

 

What companies do you admire and respect? Share in the comments below and keep the love fest going.

 

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Sara Howland