Earlier this week, I heard a story on NPR about “The Holstee Manifesto.” Apparently, this short but meaningful collection of motivational statements adorns the walls of dozens of tech companies and startups, from Google and AirBnb to Zappos and TED. I had never seen or heard of it before, but was immediately intrigued. How could some simple thoughts jotted down by a group of 20-something entrepreneurs become so pervasive in the tech world, so quickly?

At Brilliant Ink, we’ve been talking a lot about mindfulness at work. The link between mindfulness and engagement at work is clear – taking a step back to notice the little things in your life can lead to a stronger connection and engagement with your day-to-day work. And that’s not just new-age mumbo jumbo. For nearly 40 years, Ellen Langer has conducted research about the benefits of mindfulness and has found a clear link between mindful living and better performance, creativity and focus. Ellen explains the link between mindfulness and success like this: “No matter what you’re doing—eating a sandwich, doing an interview, working on some gizmo, writing a report—you’re doing it mindfully or mindlessly. When it’s the former, it leaves an imprint on what you do. At the very highest levels of any field—Fortune 50 CEOs, the most impressive artists and musicians, the top athletes, the best teachers and mechanics—you’ll find mindful people, because that’s the only way to get there.”

So perhaps that’s why the Holstee Manifesto is so appealing, particularly to technology companies like Google and AirBnb – it’s a simple message encouraging a more mindful, present and thoughtful approach to living, even in a fast-paced, technology-driven world. Once employees start living that way, their performance and engagement take off, and company performance is sure to follow.

Now, I’m off to buy a copy of the Holstee Manifesto poster to hang on the walls of Brilliant Ink’s New York office!